Script Exercise: Go Daddy Go!

Here is a little exercise in script writing for television. What I’ve done is written out the script for a GoDaddy.com advertisement that meant to be aired during the super bowl. This script has been adapted into a modified format to fit in blogger.


Here is the actual ad:


The script is written with video cues in CAPS, audio cues is italics, and dialogue in bold.

SCENE #1: ESTABLISHING SHOT: OUTSIDE LOLA’S MANSION - DANICA, LOLA, AND CAR.
Cheesy 70’s music.
DANICA: Meet Lola
LOLA: Mmm, mmm, mmm

SCENE #2: CLOSEUP: LOLA’S FOOTBALL PORTRAIT.
Cheesy 70’s music continues.
DANICA: The day he retired from football…

SCENE #3: MEDIUM SHOT: DANICA IN FRONT OF PORTRAIT.
Cheesy 70’s music continues.
DANICA: …Lola stated chasing his biggest dream:

SCENE #4: WIDE SHOT: INTERIOR OF LOLA’S MANSION – LOLA, FASHION DESIGNERS, FASHION MODELS POSING.
Cheesy 70’s music continues.
DANICA: A business of his own.
LOLA: Mmm, mmm.
DANICA: Lola’s first step?
LOLA: Mmm, mmm. (Kiss)
DANICA: He built his website…

SCENE #5: MEDIUM SHOT: LOLA
Cheesy 70’s music continues.
DANICA: …with Go Daddy dot com.

SCENE #6: MEDIUM SHOT: INTERIOR – LOLA IN FRONT OF A COMPUTER, DANICA IN BACKGROUND.
Cheesy 70’s music continues.
DANICA: And, with go daddy’s easy to use e-commerce tools…

SCENE #7: CLOSE UP: COMPUTER SCREEN – LOLA’S WEBSITE.
Cheesy 70’s music continues.
DANICA: …Lola was soon selling his own line to the world.

SCENE #8: CLOSE UP: LOLA
Cheesy 70’s music continues.
LOLA: Ooh-wee.

SCENE #9: WIDE SHOT: MANSION EXTERIOR – POOL PARTY, LOLA ON RAFT IN POOL, DANICA IN FOREGROUND.
Cheesy 70’s music continues.
DANICA: Lola dreams big…
LOLA: Ah-ha.
DANICA: …and who’s to argue?

SCENE #10: TEXT ON SCREEN: DISPLAYED ON BLACK BACKGROUND: “SEE MORE NOW at GoDaddy.com”
GoDaddy.com theme music.
DANICA: See more now at Go Daddy dot com.